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Miu Miu
Miuccia Prada's grandfather, Mario, founded the family luxury leather goods company in Milan in 1913. In 1978, a reluctant Miuccia assumed the reins from her mother, after completing a PhD in Political Science.
In 1992, she debuted the less expensive bridge line Miu Miu (Miuccia's nickname), inspired by her personal wardrobe of earthier, hippyish garments in natural fabrics and colours. Clean and stylish designs, fine materials and exquisite craftsmanship conspired to win Prada a Council of Fashion Designers of America International Award in 1993. A year later, she showed in New York for the first time and opened her London boutique. She now shows for Prada and Miu Miu twice a year in Milan.

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