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Since it’s beginning in 1989 BCBG Max Azria has taken the world by storm. Max Azria has brought European sophistication to the American public. With critically acclaimed, award winning collections, and a loyal following of hollywood's top celebrities, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.BCBG comes from the French phrase “bon chic, bon genre”; Parisian for “good style, good attitude”.

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