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It is hard to believe that the baby phat line began as a publicity tool, started by Russell Simmons. Simmons used t-shirts with the words baby phat to promote his Phat Farm runway shows. The t-shirts were a hit, worn by models and celebrities alike. With the success of the t-shirts, the baby phat collection began. Kimora Lee Simmons was born in the Midwest, modeled on the runways of Europe, and is now the dynamic director of Baby Phat fashions. Baby Phat is one of the most successful fashion brands in a market that has successfully combined street culture with style and celebrity to appeal to a wide-based youth audience. Kimora Lee and her husband, Russell Simmons (Phat Farm) have built lifestyle and image apparel and footwear lines based on their music and fashion roots that resonates with a wide section of the young consumers. Kimora's creative flair and clarity of vision for the Baby Phat brand, make for exciting and dynamic fast forward fashions.
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